We provide business translation and localisation services for any business looking to expand into other countries. It’s vital to be able to communicate your objectives and ideas accurately and clearly in the language of your potential customers.
Drawing on expert specialist translators based around the world – all of whom have direct experience in their working languages – our goal is to produce documents that read as if they were written in the target language.
Rennard Translation provides a range of services to companies worldwide. Contact us to see how we can help your business expand into the global market.
What is localisation?
Localisation is the adaptation of a product for a specific market. Just as a good translation should read as if it had been written in the target language, the aim of localisation is to give the idea of a product having been created for the target market.
Translation is just one of several steps in the localisation process. In addition to translation, localisation can include:
- Adjusting layout and design to fit translated text (as in the case of right-to-left languages such as Arabic or Hebrew, for example)
- Customising content to suit the tastes and traditions of other markets
- Converting to local units (such as currencies and measurements – even something as simple as displaying dates and times in the preferred local format helps to avoid confusion and improves the user’s experience)
Organisations spend millions on marketing and spending the extra time and money on localising a brand is money well spent. This requires linguistic, cultural and technical expertise: in all of which our localisation experts specialise.
